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Under Armour’s vision is to inspire you with performance solutions you never knew you needed and can’t imagine living without.Founded in 1995, Under Armour hit the scene with a ground-breaking T-shirt designed to keep athletes cool and dry. Since then, Under Armour has emerged as a leading brand of running shoes, fitness footwear and performance apparel. Elite athletes from nearly every sport proudly wear Under Armour performance gear, all made with the unique product DNA of Under Armour.