Inspired by jewellery that has survived the test of time, V was created in 2013 by British designer, Laura Vann. Encapsulating an ethos of longevity, V counters fast fashion with enduring Art Deco design. Each piece is made to last both in terms of a timeless aesthetic and sustainable origin.Guided by over 20 years of experience from her family’s jewellery business, V has quickly evolved and is stocked by only the finest jewellers and fashion boutiques world-wide including Harvey Nichols, John Lewis and Fortnum & Mason.Never trend-led, V jewels transcend age in the hope that all generations may share, wear and treasure them for a lifetime.