Voisins raise over £35,000 for local charities

Voisins raise over £35,000 for local charities


SEVEN Jersey charities have benefited from a share of £35,000 thanks to Voisins’ customers who’ve made donations through Pennies, the digital charity box.


Since its launch in store in 2016, seven charities including Jersey Hospice Care, Jersey Alzheimer’s Association and The Jersey Child Care Trust have received grants from the scheme.


Now extended to run in Le Lievre’s as well as Voisins, Pennies gives customers paying by Chip and PIN the opportunity to add 25 pence to their transaction total, with the donation going to charity.


The four charities which Voisins have chosen to support for the next 12 months from 1 May are Jersey Hospice Care, Les Amis, Jersey Brain Tumour Charity and Age Concern Jersey.


They were selected following a customer vote after more than 40 charities applied to become beneficiaries in 2018.


Emily Moore, Head of Marketing at Voisins, said: ‘As a long-standing local business, we are committed to supporting Jersey charities and playing a strong role in the community. We are delighted to have raised such a significant sum of money to support these tremendously deserving charities, and would like to thank all our customers for their generosity.’


Jersey Hospice Care Chief Executive Emelita Robbins commented: ‘Pennies is a fantastic initiative, and we are delighted that Voisins and Le Lievre’s are using it to support Jersey Hospice Care, and other charities in Jersey. Pennies has the potential to raise much needed income for the benefit of all charities in Jersey, and it would be great to see other retailers and service providers adopting it.’


Customers paying for items using Chip and PIN will see a message on the card terminal, asking them whether they would like to add 25 pence to their transaction value. By pressing enter (yes) or cancel (no) on the card reader, customers choose whether they would like to make the donation.


Pennies Head of Marketing and Communications Rob Dyson added: ‘Our recent research tells us that the public are increasingly leading cashless lifestyles - and are also seeing traditional charity boxes disappearing from our high streets. Pennies has therefore digitised this much-loved way of giving small, anonymous, donations when you shop. We’re thrilled to provide Voisins customers a way to give their small change a big purpose, and support fantastic local Jersey causes.’





4th June 2018

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