Aiim – Art Is Inside Me: when knitwear discovers art.

Minimalism is over – it’s time for maximalism!

Aiim is new contemporary knitwear brand and start-up from the Max Mara Group. A collection of cardigans, jumpers, trousers, dresses, and skirts made from precious weaves that will hit the market for SS17.

Art will be the creative inspiration behind every season, with the aim of creating an original and desirable world that represents this one-of-a-kind project in the best possible way.

The starting point for the SS17 collection is the work of Alfons Mucha, the well-known exponent of Art Nouveau. The key graphic this season takes its inspiration from brightly coloured daisies, which will decorate cotton cordonet jumpers, explode onto jacquards and inserts, and cascade down opulent devoré.

Ruffle embellishments, frills, 3d jacquard effects and sophisticated bonding techniques for lace jersey jumpers make these garments uniquely desirable. In addition to jumpers, the collection includes dresses in plumetis tulle jersey, super-light twin sets and woven outerwear.

Available in #voisinsfashion womenwear department, upstairs in Voisins. View floor plan.

Ruth and her team look forward to welcoming you to Voisins’ Women’s Contemporary Collections upstairs.


T : 01534 837115


Available in Women's Contemporary Collections


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