Gerard Darel

Ask a chic Parisienne what her preferred daytime tote is, and chances are it will be a Gerard Darel handbag. Known for its effortless style and beloved by French mothers and daughters alike, Gerard Darel, a family-run clothing and accessories company, has been going strong since its launch in 1971. In England the brand is most famous for its iconic advertising campaigns, starring famous beauties such as Stephanie Seymour and Christy Turlington (the latest campaign, photographed by Sylvie Lancrenon, features Charlotte Gainsbourg). With plans to expand within the UK (it currently has a boutique in St John's Wood in London, and the bags are stocked in department stores such as Fenwick), soon it won't just be Parisian girls who swear by Gerard Darel.