Matchless

Matchless

Established in 1879 as a bicycle manufacturer by Henry Herbert Collier, the Matchless London brand quickly caught on to the growing influence of technology and began manufacturing motorcycles in 1899, rapidly becoming established as a leading motorcycle company. The firm also had a strong interest in rider safety and pioneered the development of protective clothing for motorcyclists.

In 1933, a popular Matchless advertising campaign drew a link between motorcycling and style. From this point onwards, the Matchless label became known as a high-end fashion brand, as well as continuing to be a favourite with motorcyclists on account of its elegant, ergonomically designed protective clothing. Matchless Clothing's emphasis on style and quality is evident today in their current advertising campaign, which is fronted by the ever-popular supermodel and style queen Kate Moss.

Naturally, leather jackets are a key component of Matchless's menswear collection, reflecting the brand's long history in the motorcycle industry. However, the label has also used its design experience and technical expertise to create fabulous waxed outerwear, shearling coats and techno-jersey jackets, as well as quilted jackets and gilets.

New to Ashworth & Bird in for AW14, Matchless for women is located on the first floor.

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