J Brand
J Brand

J Brand

The Spring 17 season sharpens its focus on the girl, her jeans, and her attitude.

Denim becomes fashion – jeans that speak as loud as the clothes she wears them with.

Our denim is lightened up, more fun, and more experimental.

These are jeans passed through the fashion lens - experimenting with new techniques, destruction, vivid colors, asymmetrical details, and higher rises. Familiar fits like the Amelia straight, Ivy cropped straight, and Carolina high-rise super skinny return in new washes and fabrics. Shadow-inspired washes are taken literally – new wash techniques cast shadows on the pocket and seams. Hems are released, then extended. They are left jagged, cut sideways, split at the side, and destructed at the heel.

We evolve the notion of utility, bringing a traditionally masculine look into feminine form. Delicate neutral colours and higher rises give new shape to our utility styles.

Pink gets a tough makeover with destruction in relaxed silhouettes.

The season closes with easy, looser silhouettes in light and airy fabrics. Optic whites are refreshed with destructed details and soft blues bring lightness to relaxed silhouettes.

Please contact us if you can't find what you're looking for.