Diesel is an Italian company launched in 1978 by Renzo Rosso and his former boss Adriano Goldschmied (of the AG Jeans company). The brand was founded on the concepts of “rejected the slavish trend following typical of the fashion industry.” And "views the world as a single, border-less macro-culture." The company rapidly caught on, and in 1985, Rosso gained full control of the company. By 1991, the company began it’s international marketing campaign and in 1996, the New York City Flagship store opened.

When Renzo Rosso founded the brand, his idea was to address people across the world in one common language and product. He set out to establish an international platform in which he could distribute his product.

After Das joined the brand as creative director, he assisted in growing the company beyond both a custom denim brand and solely an Italian company and it has grown to truly be a lifestyle brand.

Diesel menswear is available in Voisins, downstairs Don Street Entrance. Womenswear is on the first floor. Fragrances available from our Beauty hall.



Available in Fragrances, Menswear, Women's Contemporary Collections

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Please contact us if you can't find what you're looking for.