Bjorn Borg
Bjorn Borg

Bjorn Borg

Björn Borg is an international sports fashion brand founded in 1984. The brand is recognised for high-quality products, designed for people who want to feel active and attractive. With an energetic expression, Björn Borg takes a stand for the passionate and the brave.

After establishing on the Swedish fashion market during the early 1990s, the company has grown. Apart from its core areas underwear and sports apparel, Björn Borg also has operations in three other product areas: footwear, bags and eyewear.

With an uncompromising attitude, Björn Borg took the world of tennis by storm. Between 1974 and 1981, he became the first male professional to win 11 Grand Slam singles titles.

But not only that. Björn Borg became a fashion icon that changed tennis from being a “white sport” into a colourful scene for the passionate and the brave. He proved that being active and making a difference is far more attractive than playing it safe, and it is that attitude that is the core of the Björn Borg brand today.

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PIERS JacketPIERS Jacket
Bjorn Borg PIERS Jacket
As the saying "April showers bring May flowers" alludes to, it rains in the springtime. Which is why it's important to have a great jacket for your workouts that shields you from the elements. This one features not only Hydro Block technology that keeps the rain out; at the same time, it has Hydro-Pro material that wicks sweat from your body to keep you dry. 100% polyester.

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SASCHA Full Zip TOP 994 CAVIAR BLACKSASCHA Full Zip TOP 994 CAVIAR BLACK
Bjorn Borg SASCHA Full Zip TOP 994 CAVIAR BLACK
Hello, handsome sweatshirt…oh, and you, too! This versatile layer comes with a front zipper, a kangaroo pocket with an extra zippered pocket at the front to keep your essentials safely tucked away and cuffed wrists and waist for a perfect fit. 60% cotton, 40% polyester.

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PAYTON Short Sleeve T-Shirt
Bjorn Borg PAYTON Short Sleeve T-Shirt
Work it while you workout! This high-performance men's t-shirt brings both form and function to your gym routine. The fabric features anti-chafing seams, sweat-wicking Hydro-Pro technology as well as black side panels that slim and shape your body. 100% polyester.

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SIRMIX Short Sleeve T-Shirt (2 Colours)SIRMIX Short Sleeve T-Shirt (2 Colours)
Bjorn Borg SIRMIX Short Sleeve T-Shirt (2 Colours)
It's tee time! Meaning, it's time to replace some of those old, tattered t-shirts with a new sporty one. This soft cotton tee is a great stylish addition to your shirt stash. 100% cotton.

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THRONE Short Sleeve T-ShirtTHRONE Short Sleeve T-Shirt
Bjorn Borg THRONE Short Sleeve T-Shirt
Playing it safe isn't for tennis champs like you. You take risks. Fashion ones, too. Put on this retro t-shirt and stand out from the crowd as you rock that backswing. The colorblock tee features Hydro-Pro fabric that wicks away sweat and never-chafe seams for your comfort. 90% polyester 10% elastane.

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TREY Short Sleeve T-SHIRTTREY Short Sleeve T-SHIRT
Bjorn Borg TREY Short Sleeve T-SHIRT
It's time to bring your A-game. You'll look like an ace as you hit aces in this comfortable performance t-shirt. The high-tech material features Hydro-Pro technology that moves sweat from your skin to the outer layer of the shirt where it evaporates. 100% polyester.

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BASIC C-NECK T-SHIRT 00011. 2 Pair White
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Bjorn Borg BASIC C-NECK T-SHIRT 00011. 2 Pair White
Every guy needs to stock up on the essentials, and this classic crewneck t-shirt takes care of that for you. Simple, straightforward, comfortable (in a soft cotton stretch material), great solid colorsÑdone and done. Pack of two. 95% cotton, 5% elastane.
RRP £32.00

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BASIC C-NECK T-SHIRT 00012. 2 Pair White + Black
Bjorn Borg BASIC C-NECK T-SHIRT 00012. 2 Pair White + Black
Every guy needs to stock up on the essentials, and this classic crewneck t-shirt takes care of that for you. Simple, straightforward, comfortable (in a soft cotton stretch material), great solid colorsÑdone and done. Pack of two. 95% cotton, 5% elastane.
RRP £32.00

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CASUAL PANTS Seasonal Solids BlackCASUAL PANTS Seasonal Solids Black
Bjorn Borg CASUAL PANTS Seasonal Solids Black
We call these your new Sunday Funday pantsÑjust picture it: you, them, some relaxation. Perfect. These regular-fit men's flannel pants come with a spacious dropped crotch and a tighter fit at the lower leg. 100% cotton flannel.
RRP £32.00

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PALMER JoggersPALMER Joggers
Bjorn Borg PALMER Joggers
  Bjorn Borg Palmer pants 100% Cotton 

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SOX JoggersSOX Joggers
Bjorn Borg SOX Joggers
These slim- fit joggers with cuffed legs aren't just about comfort—they've got major style cred, too. Wear them post-workout or on your next hangout session with friends. 60% cotton 40% polyester.

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TYSON Short Sleeve T-SHIRTTYSON Short Sleeve T-SHIRT
Bjorn Borg TYSON Short Sleeve T-SHIRT
For a casual tennis match, you're going to love this super-comfortable t-shirt. The soft fabric features no-chafe stitching and Hydro-Pro technology that keeps you dry by wicking sweat away from your body. 64% cotton, 36% polyester.

unavailable Sorry, out of stock


PRATO Short Sleeve T-SHIRT 607 SURF THE WEB
Bjorn Borg PRATO Short Sleeve T-SHIRT 607 SURF THE WEB
This regular fit, short-sleeve shirt with Bjšrn Borg artwork on the back wicks away sweat with a unique Hydro-Pro material . All seams are flat and smooth for the ultimate in comfort. 100% polyester

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PRATO Short Sleeve T-SHIRT 994 CAVIAR BLACK
Bjorn Borg PRATO Short Sleeve T-SHIRT 994 CAVIAR BLACK
This regular fit, short-sleeve shirt with Bjšrn Borg artwork on the back wicks away sweat with a unique Hydro-Pro material . All seams are flat and smooth for the ultimate in comfort. 100% polyester

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SCOTTY Short Sleeve T-SHIRT 001 WHITE
Bjorn Borg SCOTTY Short Sleeve T-SHIRT 001 WHITE
Welcome to the Bjšrn Borg training camp! Your only requirement is to look dashing while you workoutÑand this single jersey tee will do the trick. The regular fit shirt with short sleeves has a round, ribbed neck and the words "Bjorn Borg Training" on the front. 65% polyester, 35% cotton.

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SCOTTY Short Sleeve T-SHIRT 902 GREY MELANGESCOTTY Short Sleeve T-SHIRT 902 GREY MELANGE
Bjorn Borg SCOTTY Short Sleeve T-SHIRT 902 GREY MELANGE
Welcome to the Bjšrn Borg training camp! Your only requirement is to look dashing while you workoutÑand this single jersey tee will do the trick. The regular fit shirt with short sleeves has a round, ribbed neck and the words "Bjorn Borg Training" on the front. 65% polyester, 35% cotton.

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SAND Short Sleeve Polo (3 colours)SAND Short Sleeve Polo (3 colours)
Bjorn Borg SAND Short Sleeve Polo (3 colours)
A classic, sporty polo is a guy wardrobe must. Period. Bonus: This one's made of super-soft cotton and has a trendy stripe on the collar and sleeves for a little style push. 100% cotton.  

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SAKA Full Zip HoodySAKA Full Zip Hoody
Bjorn Borg SAKA Full Zip Hoody
Max comfort, max style. This edgy zip-up hoody with drawstring at the neck offers a chest pocket for essentials and elastic at cuffs and waistband to keep in the warmth on a cool spring day. Its Björn Borg logo pattern from shoulder to elbow steps its style up a notch, too. 87% cotton 13% polyester.

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STANLAY Full Zip HoodySTANLAY Full Zip Hoody
Bjorn Borg STANLAY Full Zip Hoody
If you're a classic kind of guy, you'll love this solid, regular-fit hoody with a front zipper. Snuggle into its soft Brushed Sweat material. Subtle color details on the inside of zipper, ribbed cuffs and waistband add a little oomph to the look, too. 60% cotton 40% polyester.

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PELSA Full Zip HoodyPELSA Full Zip Hoody
Bjorn Borg PELSA Full Zip Hoody
Engineered to help you train, this modern hoody, complete with chin guard and raised collar, keeps your muscles warm during your workout. Though it looks like a sweatshirt, the Hydro-Pro fabric wicks sweat away to keep you dry. There are two zippered side pockets and one on the chest for essentials like keys or money. 100% polyester.

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STANLEY Full Zip HOODY 994 CAVIAR BLACKSTANLEY Full Zip HOODY 994 CAVIAR BLACK
Bjorn Borg STANLEY Full Zip HOODY 994 CAVIAR BLACK
If you're a classic kind of guy, you'll love this solid, regular-fit hoody with a front zipper. Snuggle into its soft Brushed Sweat material. Subtle color details on the inside of zipper, ribbed cuffs and waistband add a little oomph to the look, too. 60% cotton, 40% polyester.

unavailable Sorry, out of stock

SKIPTON Full Zip HOODY 994 CAVIAR BLACKSKIPTON Full Zip HOODY 994 CAVIAR BLACK
Bjorn Borg SKIPTON Full Zip HOODY 994 CAVIAR BLACK
Talk about innovation—you can wear this zippered hoody while you work out inside or outside. You heard us right—it's made with coated panels with our Hydro-Tech material to repel water on strategic areas of the piece. That's not all, though: add a high collar to keep in the heat, a ventilation panel and mesh layer on the interior of the hood to let out your heat, a waterproof zipper and raglan...

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TERRANCE SweaterTERRANCE Sweater
Bjorn Borg TERRANCE Sweater
In this case, #TBT stands for "throwback tennis" for its unmistakable retro-chic cut, pattern and hues. This men's retro tennis sweater is a charming top layer for on and off the court. 87% cotton 13% polyester.

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SEB Shorts (2 colours)SEB Shorts (2 colours)
Bjorn Borg SEB Shorts (2 colours)
Get ready, set, go! These regular-fit shorts in a soft, Brushed Sweat material are perfect for a hard workout. Simple, straightforward and comfortable. 60% cotton 40% polyester.

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STEWART ShortsSTEWART Shorts
Bjorn Borg STEWART Shorts
Cozy up to this pair of sweatpants-material shorts in a longer leg style with a drawstring at the waist and Björn Borg signature pattern along the sides. They're what you want to wear post-workout or when you're just hanging out on a warm spring or summer day. It doesn't get much more comfortable than this. 87% cotton 13% polyester.

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SHORT SHORTS Basic SS Contrast Peacoat. 3 PairSHORT SHORTS Basic SS Contrast Peacoat. 3 Pair
Bjorn Borg SHORT SHORTS Basic SS Contrast Peacoat. 3 Pair
Short Shorts. Seasonal Solids Contrasts Basics 3-pack, comfortable and great fitted shorts that comes in this seasons colors and contrast waistbands. Shorter leg length with a Bjšrn Borg logo on 3 cm waistband. 95% cotton, 5% elastane. 3-pack.Ê
RRP £32.00

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TRUNK BB Chief PhantomTRUNK BB Chief Phantom
Bjorn Borg TRUNK BB Chief Phantom
You deserve some seriously tough underwear that can handle daily wear and tear. Step in this soft cotton stretch jersey men's underwear in a classic mid rise cut with shorter leg and logo waistband. Boom. You're all set. Pack of one. 95% cotton, 5% elastane.
RRP £23.00

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SHORT SHORTS BB Animal Madness Kombu GreenSHORT SHORTS BB Animal Madness Kombu Green
Bjorn Borg SHORT SHORTS BB Animal Madness Kombu Green
Hear you roar! This fun zebra and leopard animal print men's underwear offers a super-comfortable soft cotton stretch material combined with a classic mid rise cut with shorter leg and Bjšrn Borg signature waistbandÑso you can go wild at the gym. Pack of one. 95%, cotton, 5% elastane
RRP £23.00

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SHORT SHORTS BB Animal Madness PeacoatSHORT SHORTS BB Animal Madness Peacoat
Bjorn Borg SHORT SHORTS BB Animal Madness Peacoat
Hear you roar! This fun zebra and leopard animal print men's underwear offers a super-comfortable soft cotton stretch material combined with a classic mid rise cut with shorter leg and Bjšrn Borg signature waistbandÑso you can go wild at the gym. Pack of one. 95%, cotton, 5% elastane
RRP £23.00

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SHORT SHORTS BB Hunting Season BlackSHORT SHORTS BB Hunting Season Black
Bjorn Borg SHORT SHORTS BB Hunting Season Black
This men's underwear showcases a vibrant, graphic print in strong colors for some fun. For comfort, it features a soft cotton stretch fabric, classic mid-rise cut, shorter leg and an elastic waistband. Pack of one. 95% cotton, 5% elastane.
RRP £23.00

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SHORT SHORTS BB Hunting Season Kombu GreenSHORT SHORTS BB Hunting Season Kombu Green
Bjorn Borg SHORT SHORTS BB Hunting Season Kombu Green
This men's underwear showcases a vibrant, graphic print in strong colors for some fun. For comfort, it features a soft cotton stretch fabric, classic mid-rise cut, shorter leg and an elastic waistband. Pack of one. 95% cotton, 5% elastane.
RRP £23.00

unavailable Sorry, out of stock

SHORT SHORTS BB Hunting Season PeacoatSHORT SHORTS BB Hunting Season Peacoat
Bjorn Borg SHORT SHORTS BB Hunting Season Peacoat
This men's underwear showcases a vibrant, graphic print in strong colors for some fun. For comfort, it features a soft cotton stretch fabric, classic mid-rise cut, shorter leg and an elastic waistband. Pack of one. 95% cotton, 5% elastane.
RRP £23.00

unavailable Sorry, out of stock


SHORT SHORTS BB Maasai BlackSHORT SHORTS BB Maasai Black
Bjorn Borg SHORT SHORTS BB Maasai Black
Cheers to your tribe! This men's underwear is inspired by the traditional garb of African Maasai tribes with its unique and funky pattern. The soft cotton stretch underwear has a mid-rise cut, longer leg, elastic waistband and flat-lock stitching for bonus comfort. Pack of one. 95% cotton, 5% elastane.
RRP £23.00

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SHORT SHORTS BB Tribal Ink BlackSHORT SHORTS BB Tribal Ink Black
Bjorn Borg SHORT SHORTS BB Tribal Ink Black
Get inked, Bjšrn Borg style! This super-cool men's underwear features the Bjšrn Borg logo surrounded by a graphic ensemble of stripes, tribal patterns and XOs in multiple colors. And it's totally comfortable with a mid-rise cut, elastic waistband, shorter leg and flat-lock stitching. Pack of two. 95% cotton, 5% elastane
RRP £23.00

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SHORT SHORTS Camoflash 1 Pack Victoria Blue
Bjorn Borg SHORT SHORTS Camoflash 1 Pack Victoria Blue
70511 Victoria BlueStyle Code: 144163-105061
£11.25 inc GST

low stock Low stock

LONG JOHNS BB Maasai PeacoatLONG JOHNS BB Maasai Peacoat
Bjorn Borg LONG JOHNS BB Maasai Peacoat
Cheers to your tribe! This warm men's long underwear is inspired by the traditional garb of African Maasai tribes with its unique and funky pattern. The soft cotton stretch material paired with a mid-rise cut, full-length leg, elastic waistband and flat-lock stitching is all about the comfort. Pack of one. 95% cotton, 5% elastane.
RRP £41.00

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LONG JOHNS Seasonal Solids PeacoatLONG JOHNS Seasonal Solids Peacoat
Bjorn Borg LONG JOHNS Seasonal Solids Peacoat
Tis the season to stock back up on your basics! This soft cotton men's long johns in a solid color will do the trick. Pack of one. 95% cotton, 5% elastane.
RRP £36.00

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LONG JOHNS Seasonal Solids Tonal BlackLONG JOHNS Seasonal Solids Tonal Black
Bjorn Borg LONG JOHNS Seasonal Solids Tonal Black
A solid choice when it's cold out there. This men's long johns offers a soft cotton stretch material, classic mid-rise cut with a full-length leg and Bjšrn Borg signature waistband. The flat-lock stitching ensures you feel nothing but a hint of the high-quality fabric as you move. Pack of one. 95% cotton, 5% elastane
RRP £36.00

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PYJAMA PANTS BB Classic Check BlackPYJAMA PANTS BB Classic Check Black
Bjorn Borg PYJAMA PANTS BB Classic Check Black
Cozy up to these soft flannel pajama shortsÑa simple luxury you should not do without this holiday season! The roomy shorts with drawstring in a cool checkered print are made for lounging. Pack of one. 100% cotton flannel.
RRP £32.00

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PYJAMA PANTS BB Classic Check Vivid GreenPYJAMA PANTS BB Classic Check Vivid Green
Bjorn Borg PYJAMA PANTS BB Classic Check Vivid Green
Cozy up to these soft flannel pajama shortsÑa simple luxury you should not do without this holiday season! The roomy shorts with drawstring in a cool checkered print are made for lounging. Pack of one. 100% cotton flannel.
RRP £32.00

unavailable Sorry, out of stock